Google and Meta ads that pay for themselves
Search, Display, YouTube and Performance Max on Google, plus Facebook and Instagram campaigns. Tracking of calls, forms and WhatsApp from day one, so you know what every euro brings.
Real reviews on Google MapsWhat management includes
Account and tracking setup
Google Ads, GA4 and Tag Manager, with calls, forms and WhatsApp clicks tracked as conversions.
Campaign structure
Campaigns and ad groups by service and location, with negative keywords so the budget is not wasted.
Ads and landing pages
Ad texts and creatives tested against each other, and advice on the page the ad leads to.
Retargeting
Ads for people who visited your site but did not contact you yet.
Optimisation
Bids, keywords and audiences adjusted every week based on conversions, not clicks.
Monthly report
Spend, leads, cost per lead and what we change next month.
Monthly plans
Prices are for management. The ad budget is paid directly to Google or Meta, not to us.
Starter
For ad spend up to €1,000 a month.
- Google Ads account setup
- Conversion tracking (GA4 and GTM)
- One platform (Google or Meta)
- Up to 3 active campaigns
- Negative keyword maintenance
- Monthly report
Growth
Ad spend of €1,000 to €3,000, on more than one platform.
- Everything in Starter
- Google and Meta Ads
- Retargeting campaigns
- A/B testing of ads
- Landing page review
- Smart Bidding (tCPA, tROAS)
Performance
Ad spend above €3,000, full funnel.
- Everything in Growth
- YouTube Ads and Performance Max
- Server-side tracking
- CRM integration
- Multiple landing pages tested
- Strategy call every two weeks
How we work
- Week 1Tracking firstBefore any campaign, we make sure calls, forms and WhatsApp are measured.
- Week 1LaunchCampaigns for your most profitable services and locations, with a daily budget you approve.
- Weeks 2 to 4LearningWe cut what does not convert and move budget to what does.
- Every monthReport and planCost per lead, what worked and what we test next.
From our work
Tracking before spending
We do not start a campaign without conversion tracking. Without it, nobody can tell you whether the ads pay off.
Ads plus website
Because we also build websites, we fix the landing page when it is the reason ads do not convert.
What clients say on Google
I can honestly say I didn’t expect such a huge impact. The difference a well-built website can make is incredible. My law office Draskovic performance improved almost immediately. Everything feels more professional, faster, and more user-friendly, and the results speak for themselves.
I had a website made recently and I couldn’t be more happy with the results. Professional, clean and Nikola was a joy to work with! I couldn’t recommend him more if you’re looking for a website for your business or personal use.
WebKraft built the website and online store for our bookshop. I was afraid moving all the titles would be complicated, but they imported the whole catalogue from our spreadsheet and everything was done on the agreed deadline, with no delays and no extra charges. Customers now order books online and pay on delivery or by card. My only regret is that I didn’t do this sooner.
WebKraft has been running my Instagram for a few months. I coach online and my profile is my shop window. Now I have a post plan for the whole month, Reels that actually get views and Stories every day, and messages are answered even while I’m training someone. Every month I get a report with numbers, so I see exactly what I pay for.
Copied from our Google profile without changes. Read all reviews on Google Maps.
Frequently asked questions
Other things we do
Web development
Business websites, online stores and custom web apps, built in Next.js or WordPress.
From €250 →SEO
Technical SEO, content, local SEO and link building for businesses in Serbia and abroad.
From €250 →Social media management
Instagram, Facebook, TikTok and LinkedIn.
From €150 →Mobile apps
iOS and Android apps in React Native, Flutter or native code.
From €4,500 →Online stores
A complete online store with cart, card payments, cash on delivery, courier delivery and fiscal receipts, built for the phone first.
From €1,200 →Google Business Profile
For searches like "near me" Google shows a few businesses on the map above everything else.
From €120 →Website maintenance
Backups that are actually tested, updates done with care, small edits and a report you understand.
From €20 a month →Speed optimisation
A slow site loses visitors before they see your offer.
From €150 →Website redesign
A new design is the easy part.
From €300 →Instagram management
Posts, Reels and Stories planned around what you sell, photo and video production, replies to comments and messages, and tracking of what Instagram actually brings in sales.
From €150 →Instagram automation
Our system finds people in your niche, likes their posts, follows relevant profiles, watches Stories and sends personal welcome messages, on your account, around the clock.
From €49 →Let us check your ads or plan the first campaign
Tell us what you sell and where. We reply with a suggested budget and campaign plan.