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Legal document

Privacy policy

Last updated: 8 April 2026 · In effect from: 8 April 2026

This privacy policy explains how WebKraft collects, uses and protects your personal data under the Serbian Law on Personal Data Protection and the General Data Protection Regulation (GDPR). This is a translation: if the English and Serbian versions differ, the Serbian version applies.

1. Who we are

WebKraft ("we", "us", "our") is a digital marketing agency based in Belgrade, Republic of Serbia. We provide website development, Instagram automation, SEO and digital marketing services.

Contact: info@webkraft.rs | +381 64 000 7009

2. What data we collect

We collect the following categories of personal data:

• Contact details (first and last name, email address, phone number): when you contact us through a form or WhatsApp.

• Usage data (IP address, browser type, pages visited, time of visit): automatically, through analytics tools.

• Social media data (Instagram handle and publicly available profile information): only when you use our Audit tool.

We do not collect sensitive personal data (health, financial, biometric and similar).

3. How we use your data

We use your data only to:

• Answer your inquiries and provide the services you asked for

• Send offers and information about the services you asked about

• Improve how our website works and how it is to use

• Meet our legal obligations

We do not sell, rent or share your data with third parties for commercial purposes.

4. Legal basis for processing

We process your data on the basis of:

• Your consent: when you fill in a contact form or write to us

• Legitimate interest: for website analytics, to improve our services

• Performance of a contract: when we work together

You can withdraw your consent at any time by writing to info@webkraft.rs.

5. How long we keep data

• Contact details: up to 2 years from the last communication, or until you withdraw consent

• Analytics data: anonymised, kept for up to 26 months

• Client data: for the duration of the business relationship and 5 years after it ends

When the period ends, the data is deleted or permanently anonymised.

6. Your rights

Under the Serbian Law on Personal Data Protection and the GDPR, you have the right to:

• Access the data we process about you

• Ask for incorrect data to be corrected

• Ask for your data to be deleted (the "right to be forgotten")

• Restrict or object to processing

• Receive your data in a portable format

• File a complaint with the Commissioner for Information of Public Importance and Personal Data Protection

To use any of these rights, write to: info@webkraft.rs

7. Cookies

Our website uses technical cookies it needs to work. With your consent we also use Google cookies (Google Ads and Google Analytics) to measure how many inquiries, calls and messages come from ads and search.

On your first visit you choose "Accept" or "Necessary only". Until you accept, no advertising or analytics cookies are stored in your browser, and Google only receives basic signals without cookies. You can change your choice by clearing the site data in your browser settings, after which the banner is shown again.

Separately, we count clicks on the contact buttons (WhatsApp, phone, email) and sent inquiries ourselves, to know which page of the site they come from. We record only the date, the type of contact and the page, without cookies, without an IP address and without any data that could identify a visitor.

8. Data security

We apply technical and organisational measures to protect data: HTTPS encryption, limited access to data and regular security checks.

9. Changes to this policy

We may change this policy. We will tell you about significant changes by email or by publishing them on the website.

10. Contact

WebKraft

Email: info@webkraft.rs

Phone: +381 64 000 7009

Address: Belgrade, Serbia

from €300Website
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WebKraft.rs

Web development and digital marketing agency from Belgrade, Serbia. Websites, SEO, ads and social media for local and international clients.

Company

  • Work
  • About
  • Pricing
  • Contact
  • Serbian site

Services

  • Web Development
  • SEO
  • Google & Meta Ads
  • Social Media Management
  • Mobile App Development
  • Online Stores
  • Website Redesign
  • Website Maintenance
  • Speed Optimisation
  • Google Business Profile
  • Instagram Management
  • Instagram Automation

Contact

  • ✉info@webkraft.rs
  • 📍Belgrade, Serbia
  • 📱+381 64 000 7009
  • 🕐Mon to Fri, 9:00 to 18:00 CET

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