Brainorithmics
New website, inquiries started coming in

Brainorithmics is a school for kids with locations in Aarau and Cham in Switzerland: coding from age five, maths, tutoring, workshops, holiday camps and birthday parties. Parents are happy and the offer is wide, but the website did not show it.

The old site was put together in the Hostinger website builder, from a template used by a thousand other companies, and it looked old fashioned: headings in a classic serif font, long blocks of text and every offer squeezed onto the home page, each in a few sentences with a "mehr" link. Courses had no pages of their own, the site was only in German, and there was one form on the home page for questions.

A school that teaches kids to code had a website that said the opposite: that nothing changes there. A parent who opened it could not quickly see which course suits their child, where it is held and how to sign up, so they closed the site instead of getting in touch.

We built the site from scratch on Next.js, on the same domain. The design is modern and bright, with real photos from classes instead of templates, and it opens fast on a phone, where parents look at it most often.

Every course has its own page: coding, maths, tutoring, Mini Brainiax for the youngest, the maths club, workshops, camps and birthdays. In a few seconds a parent sees what the child learns, which age the course is for and whether it is held in Aarau or Cham.

An inquiry is always one click away: a "Jetzt anfragen" button in the header, an invitation to a free trial class on the home page and a WhatsApp button on every page. The whole site is in German and English, so parents who do not speak German can get in touch too.

A new part of the site is Lernwelt, a shop for worksheets, knowledge checks and holiday workbooks, by school year and by the Swiss curriculum. Every item has its own page with a description and price, and purchases go through Payhip, so the school also earns from parents who do not sign up for a course.

Technical details

• Next.js 15 with static export on the client's Hostinger, with no database and no plugins to update
• The whole site in German and English, every page in both languages
• Pages per course and per city (Aarau, Cham) for coding, maths, tutoring and camps
• Lernwelt with a page for every item and purchases through Payhip
• A notice at the top of every page that can be changed in minutes (a new city, holidays, enrolment)
• Blog, gallery, team and events, a WhatsApp button on every page, Impressum, Datenschutz and AGB

We use the same approach on every project: website redesign and web development on Next.js.

With the new website, inquiries from parents started coming in. The old site just sat there, the new one works: whoever opens it sees which course suits their child and gets in touch.

The school now has a website it can send to every parent who asks about a course, and one that looks like what the school is: a modern place where kids learn coding and maths.

The site grows with the school. When courses started in Zofingen too, a notice went to the top of every page in a few minutes, without a new website.

What you can apply to your own business

• A website is the first impression of a company. If a school teaches kids to code and its site looks ten years old, a parent notices before reading a single word.
• A parent wants answers to three questions: what the child learns, where and how to sign up. If they do not find that in a few seconds, they do not send an inquiry, they close the site.
• An inquiry has to be one click away from every page. One form on the home page is not enough when most parents look from a phone.
• Two languages mean two real versions of the site, not an automatic translation button. In Switzerland some parents do not speak German, and they enrol their kids too.
• A website can earn money even when nobody calls. Lernwelt sells materials to parents who have not signed up for a course yet.